Digital transformation, the Holy Grail, and the disruption of business models: An interview with Michael Nilles

ABSTRACT In this interview Andreas Hinterhuber and Michael Nilles, CDIO of Henkel, discuss the game-changing opportunities that digital transformation opens to companies embed a core into their business models. Nilles sees as Holy Grail: force is not easy find, capture has potential dramatically improve customer experience. B2C, Grail for Henkel’s Beauty Care instance beauty tech ecosystem, series connected devices harnessing big data augmented reality allowing create meaningful, personalized direct relationships with consumers. B2B, twin along thread. Henkel builds entire value chain – starting initial request via deployment, until after sales service in order sell outcomes customers. B2B enables outcome-based servitization. Digital technologies are thus more than enabling technologies: allow creation fundamentally new, disruptive The needs small, agile teams end-to-end responsibility project delivery, start-up mentality obsession. Finally, key metrics efficiency/productivity, revenues growth (net cannibalization).